Therefore, radio jingles are utilized in health risk communication to improve knowledge of people who may be at risk of a particular health hazard and persuading them to adopt favourable attitude and behaviours that underline prevention and effective management of infectious diseases. More so, public health communication interventions via radio campaigns are particularly cost-effective considering of its wider reach and impact. Radio is a unique medium for health communication in Nigeria’s multi-cultural and multi-lingual society due to its ability to break language barriers and the capacity to reach people in the hinterlands bringing various health issues to the knowledge of the “common” man. Research has also shown that Nigerians utilize various devices to access information from radio. It has remained the most partronised by literate, semi-literate and non-literate audiences as it is less expensive to own and sustain with little or no reliance on electricity power supplies. Radio is the most accessible mass medium across many nations in Africa.
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